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Co-Pilot
Set it & forget it
Challenge
Every phone has a safety feature called Driving Mode but few people know it exists, let alone activate it. Co-Pilot wanted to create a memorable campaign to encourage widespread adoption of this safety feature.
Outcome
Three gangsters kidnap a waiter who's stolen something of value from them, but when the boss discovers the waiter's accomplice uses Driving Mode, he gains a newfound respect for a fellow safety-conscious citizen.
What happened
We created a humorous road safety commercial highlighting the value of activating Driving Mode on your phone. By framing road safety in the context of the criminal underworld, we made taking safety precautions worthy of respect.
Service
Writer
Director
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